The story behind Done Different

Done Different isn’t just a brand. It’s my story.

It’s the way I grew up surrounded by loud laughs, deep love, and the kind of people who show up no matter what. It’s the energy of my culture. The beauty in our chaos. The way we hold each other together.

And still… even in all that goodness, I felt it.

That quiet, constant pull for more.

More purpose. More peace. More space to breathe and just be fully, freely, unapologetically.

Then life did what it does.

My dad faced a health scare that stopped everything.

Suddenly, the noise didn’t matter. What mattered was love, faith, and being whole-heartily present for each other. It was in that stillness I realized: this life is fragile but it’s also wildly beautiful when you choose to live it with intention.

That’s where Done Different was born.

Out of a desire to stop living for the ‘shoulds’ and start creating for the soul. To design lives that feel like home… honest, unfiltered, soul-filled.

This isn’t about chasing perfection.

It’s about honoring your story, trusting your energy, and creating something with meaning.

If your spirit has ever whispered, “There’s more than this…”

You’re not alone. You’re already part of the movement.

This is your invitation —

To live boldly.

To love deeply.

To build a life that’s Done Different.

With gratitude always,

Lorena "LO" Perez